but, there are still headwinds facing the frozen food sector. many americans have heard the message that fresh is best. and the texture of frozen vegetables turns some people off.. november 2016  (25). is the place to come for breaking news, analysis and for stories that are just too interesting � or too entertaining � to pass up..

when you freeze fruits and vegetables, it locks in nutrients, and several studies have shown that this helps retain high levels of vitamins..