the obvious reason: their big-spending pharmaceutical advertisers would drop them like hot potatoes..
scottish widows deal with zurich shows pensions commitment.

november 14, 2017.
on critical illness, 4.6 per cent of claims were declined due to the definition not being met and 2.3 per cent were due to misrepresentation..
/www.belfasttelegraph.co.uk/news/health/family-slam-health-trust-after-pensioners-undignified-death-36918587.html.
.“contrary to public belief, the majority of claims are paid out and scottish widows should be proud of how many families they helped during such challenging times.”.